Dr. Wilfried R. Vanhonacker is an accomplished scholar, academic entrepreneur, and pedagogical innovator. He played a key role in the establishment of leading business schools in China (CEIBS) and Russia (MSM SKOLKOVO). He was the Founding Director of INSEAD’s PhD program in France and built the marketing department of the HKUST Business School of Hong Kong into a noted academic research department. He holds a PhD in management (marketing science) from Purdue University and a licentiate in econometrics from UFSIA. He divides his time between Shanghai and the French countryside.