Ellen is CEO, President and Founder of Interactive Educational Systems Design (IESD), an educational market and product development research company recognized in K-20 publishing as a leader in research and analysis. She has served the education publishing community as chair of the Software & Information Industry Association (SIIA) Education Section Board of Directors, an advisor to the National Science Foundation, a Board Member and industry awards judge for EdNET and the Association of Educational Publishers, and a member of the SchoolTech Exposition & Conference advisory board. In 2009, she was awarded the first Education Technology Impact Award ever given by the SIIA.